The objective of the study was to investigate the factors that motivated young female entrepreneurs to start business.
The study focused on young (not older than 35 years) female entrepreneurs that started business in the last forty two months. Female and youth entrepreneurship are significant to the reduction of high rates of unemployment and poverty in South Africa Data was collected through the use of self-administered questionnaires in a survey. Descriptive statistics was used for data analysis.
The results indicated that there women have multiple motivations for starting business. Women entrepreneurs appear to be motivated by both push and pull factors. However, push factors are more significant